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Proactive Coaching
Bruce E. Brown
www.proactivecoaching.info
Bruce,
Thanks for your words of
inspiration and leadership to our cadets. You were marvelous.
Your message was absolutely on target. Thanks for what you do to
make our nation more in touch with its core values.
Committed to excellence!
Leo Brooks
Brigadier General
Commandant, USMA at
West Point
Presentation Overviews
Working with challenging athletes
Every coach has
certain athletes who provide challenges. Your choices are 1) to
ignore the behavior and play them, 2) to eliminate them from your
team or 3) invest in them and make an effort to help them adjust
their behavior. This presentation is from our booklet, Teach
Attitude First. It covers how to identify and work with the
following potential problems: The fear of failure athlete, the
inattentive athlete, the player new to an existing team, the quick
learner (gifted athlete), the slow learner, the low confidence
athlete, the overconfident (arrogant) athlete, the unmotivated
athlete, the slow recovery (mentally weak) athlete, the selective
participant, the “bad attitude” athlete and the angry athlete.
The Impact of Trust
When athletes trust
their coaches and when teams trust each other it has a tremendous
impact on performance. This presentation is from our booklet
entitled The Impact of Trust. What allows a coach to be
trusted? How can coaches improve the level of individual and team
trust? What causes coaches to be distrusted and how does that
impact performance? When trust is present, teams have a much better
chance to reach their potential.
Teaching Character Through Sport – Using
Themes of Character (for coaches)
From my book 1001
Motivational Messages, a guide for coaches and parents to teach
positive character traits during the season using a thematic
approach, this presentation How coaches can teach a value, turn
belief into behavior and develop athletes of character. An
application model for teaching themes of courage, integrity,
sportsmanship, enthusiasm, work habits, confidence etc as themes of
the week.
The Seven Essentials of Great Teams (A
3+ hour presentation for businesses)
From my book, The Seven
Essentials of Great Teams – Another 1001, this presentation
covers leadership, guiding principles, pride, communication,
motivation, persistence and a positive, team-first attitude. As a
coach, how you can apply them to crafting teams of character.
The First Steps to Great Teams (for coaches
and businesses)
This presentation is an
in-depth look at the first two things that must be done when coaches
are building a team – Guiding Principles (establishing Core
Covenants, an identity and vision) and Pride (establishing an “inner
circle” based upon shared joy).
Improving Your Existing Team (for coaches
and businesses)
How coaches can make
positive changes to their current team. The presentations includes,
a leadership assessment checklist, creating a vision, who to bring
to your team and how to raise moral.
The Power of Your Words (for coaches)
Coach’s words can either be
encouraging or destructive. How you can use your words to change
attitudes, develop confidence and trust. This presentation is a
step-by-step method for changing attitudes and developing mutual
respect.
Redefining the Term Athlete – Life Lessons
for All Athletes (for athletes, coaches and parents)
One of the best
opportunities for individual character growth in young people,
happens when adults (coaches and parents) clearly identify and
support behaviors that are expected and clearly define and confront
behaviors that are not acceptable. Looking beyond athletic skills
and identifying qualities that choices every player can make on a
daily basis that will allow them to become a better person and
teammate. A self-assessment tool for athletes to look at the
responsibilities that come with being part of a team. This
presentation challenges players to become “athletes” as well as how
they can individually improve their team.
The Role of Parents in Athletics (for
parents)
A straightforward message
from athletes to their parents about how adults can help their
athletic performance, create good memories and demonstrate respect
from the perspective of young people.
There Was This Coach….
Motivational Concepts (for coaches and teachers)
There are six motivational
concepts that separate coaches. Your success as a coach will be in
direct proportion to your ability to plan, teach relate and
motivate. Your goal should be to get your athletes to everything
they are capable of and to enjoy it.
Building Positive Athletic Traditions
From my book, 101
Positive Athletic Traditions, this presentation shows the value
of coach created traditions. Positive traditions are one of the
things that create great memories, provide motivation to live up to
standards, build pride, bond teams and communities, connect the past
with the present, establish a history and also prevent hazing before
it can start.
Transitioning Athletes from Youth Sports to
High School Sports (for coaches)
What responsibilities does
the “feeder” coach have toward the high school coach and what
responsibilities does the high school coach have to the feeder
coaches so that athletes have the best opportunity for success.
Move the egos aside and make it work for kids.
Coaching Basics (for coaches)
What makes some coaches and
programs consistently able to perform at high levels? Individual
presentations are available for 1) Developing a Coaching Philosophy,
2) Organization and Planning, 3) Simplifying and Teaching the Game,
4) Establishing Standards of Shared Expectations and 5) Motivating
Athletes
Captains, Seven Ways to
Lead Your Team (for athletes in leadership positions and coaches)
Do not leave leadership of
your teams to chance, teach your captains how to lead successfully.
This presentation applies seven principles of leadership that can be
used to effectively lead teams. 1) Be the first to serve and the
last to expect to be served 2) Be the first to lead by example and
the last to violate team standards 3) Be a lifeline of
communication between the coach and the team 4) Be the first to
praise others and the last to draw attention to yourself 5) Be the
first to protect and defend (loyalty) and the last to criticize the
team 6) Be the first to confront violations of team standards
(solving problems before they impact the team 7) Be the first to
encourage and last to become discouraged (mental toughness)
Positive Conditioning (for coaches)
This is a completely
different philosophical, and application method for conditioning.
It is a powerful way to build teams and turn a potentially negative
aspect of practice into a positive. Stop using conditioning as a
punishment or using fear based motivation.
Your
Athletic Future
This seminar gives parents
and student athletes alike a chance to explore future athletic
competition at the college level. What do parents and students need
to know about intercollegiate athletic competition? What do college
coaches look at when recruiting student athletes? What should a
family do to increase their exposure to college coaches? What
factors should student-athletes and families consider while choosing
a college? What does it mean to be realistic about a student’s
opportunity to compete in college?
Dealing with
Entrenched Coaches
How can athletic directors,
other head coaches and assistant coaches negotiate working with a
coach at their school who due to longevity, success or position
“does things his/her way”? This presentation will focus on what an
entrenched coach looks like, how to work with them and what can be
done to find a new coach if needed and how to weather that storm if
it comes.
Sponsorship
beyond signage-
Developing a
successful athletic marketing program
A blueprint for development
of your own successful HS sports marketing program. Discussion will
center on the concept of being consistent in what is being offered
as vehicles for advertising for local businesses. How to coordinate
the “sports marketing” approach in your community. Practical,
helpful and specific. You will walk away with a marketing booklet
and some great practical ideas you can turn around the next day.
Capital
Project Fundraising for High School Sports
How do you begin to
strategize to raise the BIG dollars that are needed to fund capital
improvements in your athletic program? Donors who make big gifts
share three common characteristics…you will find these out at this
presentation. How do you prospect for large capital donors? What are
the key steps in putting together projects and having them funded?
Can you do this alone? How do you choose who to help in this
process? What do other successful projects look like? You will walk
out of this presentation with keys, planning ideas and a view of
successful projects so that you can start your own successful
capital improvement plan for your athletic program.
Booster Club
101
How do you organize a
booster club for your school? What are the keys to see it become
effective in the work they do? What is the AD’s role in this
process? Should it be an all school club or individual clubs based
on sport? How do you select and train leadership for this important
task? Are by-laws important and if so how can you write them to
protect both the school and the people involved? Is money
important? You bet it is, how do you make sure it is taken care of
so you avoid IRS, state and school district policy problems?
How do you see
the forest through the trees?
Thriving vs.
surviving as a HS Athletic Administrator
The job of a high school
athletic administrator is very tough. Only those that have had the
courage to take on a job of this magnitude truly understand. As a
high school athletic administrator in Oregon for the past ten years
and a college athletic administrator for nine years, Kevin Bryant
feels your pain and your pleasure! The key for success starts with
a deep heart for kids, coaches and parents. The next piece is
understanding what you are supposed to be doing…job requirements and
the true job are really much different. The key is realizing that
your job is to build community using athletics as the context.
Explore some ways of keeping yourself sane, encouraged and operating
at your peak!
Consulting Services
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Short- and Long-term Action Planning:
Short-term planning is a 1 - 12 month plan to get your program
and/or conference on a solid foundation. Long-term planning is a
1 - 3 year approach to accomplishing the goals and objectives of
the organization. (For sample Action Plans for review contact
MSCG.)
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Program/Institutional Evaluation:
Comprehensive study to establish the effectiveness, the
perception and the impact of the program, school, organization,
or association.
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Feasibility Studies:
Adding an athletic program to your institution or adding a sport
to an existing program.
Bullying is School
Bullying in schools has
risen dramatically since the mid-1990’s. Many states have mandated
local school boards to write an anti-bullying policy into their
by-laws. There is also strong support for anti-bullying legislation
at the national
level. Jim Ater leads a workshop involving school leadership;
student, staff, and administration, to identify the different types
of bullying issues that exist in their school. Jim then collaborates
with the leadership teams to develop
and implement plans to address those bullying issues. In addition,
Jim works with the leadership teams to develop stronger
collaboration and teamwork skills during the workshop. Jim’s
background in athletics and activities provides
insight in dealing with bullying issues in extra-curricular areas as
well.
“Jim Ater was the keynote speaker on “Bullying and Student
Athletics” at four Bullying Seminars offered by the Kansas
Association of School Boards. He did an excellent job of educating
school board members, principals and superintendents on the
important role coaches play in modeling appropriate non-bullying
behaviors and setting the example and tone for interactions between
and among athletes, their parents and the coaching staff. His
presentation style was excellent and his sessions received the
highest marks on the evaluation forms.
Jim is the ultimate teacher and is well respected throughout Kansas
as both an educational leader and excellent speaker.
He focuses on what’s best for students and how athletics supports
the educational efforts to help build students of character”
Donna Whiteman
Assistant Executive Director, Legal Services
Kansas Association of School Boards
Bruce was the speaker at
last week’s Herman Miller Sales SUMMIT in Phoenix and “the crowd
went wild”. His life’s work has been coaching and now we know that
there is tremendous overlap between coaching athletics and coaching
a business team. He had the highest assessment of all our
speakers. “A very compelling presentation by Bruce Brown…a gift.”
“Bruce: dead on, instantly applicable” were two of many amazing
comments.
PJ Anderson
West Area Learning
Specialist
Leaving an Integrity Footprint- A Perspective on the Drug and
Alcohol Culture
Regardless of whether one is a casual user, addict, or merely a
spectator of drug and alcohol use, each of us makes decisions that
have cost and value for our futures. All of these decisions together
make up an Integrity Footprint that will identify us and perhaps
even define us for many years to come. All need to be aware of just
what costs and values are associated with the drug and alcohol
culture, and how decisions affect far more than just physical
well-being. Our footprints follow us everywhere we go, and so
leaving a positive legacy is the goal and emphasis in our daily
living and decision making.
RISK
MAMAGEMENT FOR COACHES – Offers the fundamentals of risk management
for coaches at any level. The "how-to" guide to keeping the coach
and school out of the court room.
BUILDING THE ATHLETE-COACH RELATIONSHIP – All coaches want to have
positive effective relationship with the athletes on their teams.
Learn some strategies and methods to build relationships with all
athletes on your team.
DEALING
WITH THE DIFFICULT PARENT /ATHLETE –We all encounter parents and
athletes who are difficult to deal with from time to time. They will
not go away, but there are some simple strategies and techniques to
communicate and relate more effectively with such personalities.
THE ONE
THING –so often coaches get caught up in all the X’s and O’s and
game planning, the most important thing gets overlooked completely.
That "One Thing" is really the essence of your program and needs to
be indentified and nurtured to maximize the program potential. Find
the "One Thing" in your program.
HOW BAD
THINGS HAPPEN TO GOOD COACHES – Each year the media reports a coach
who loses a job because he/she did not realize the potential hazard
of their actions. Learn how to keep out of Harm’s Way and out of the
court room.
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